Jun 1, 2007

What stage of the cycle is the cycle is the hotel industry currently in? How do you know that.

Conventions and trade shows, which mix group and individual business reservations, are contrasting to incentive groups and single entity bookings, purer forms of group business market. Tour and wholesale packages, the leisure side of group business, emphasize the elasticity of price and demand. The chapter starts and concludes with a discussion of segmentation: the shattering of one industry definition into many pieces. Changes in the hotel product reflect the changing demands of buyer/guest. Buyers of products expect choice in auto models, choice in financial instruments, and choice in beers. So too, in lodging, which has been segmented into categories and subcategories. Segmentation gives rise to examples of budget, limited service, and hard budget subdivisions within the economy sector itself one division within an ever-segmenting industry.

One tend seems contradictory to lodging’s segmentation. As whole, commercial hotels grow more like resorts even as resort hotels mirror their commercial counterparts. The former add recreational facilities like Spa’s and running tracks. The latter their operating year by filling the house with meeting and conventions groups. Simply put: there is no single definition of a hotel; indeed, nor for industry itself.

I am knowing it, because a Good marketer (business person) must be constantly gathering all information necessary about their customers, in order to offer them a better service and, the most important to retain them as loyal customers.

Up dating our knowledges and skills through reading and listening and watching on TV all about a new tendencies in advance Scientific and technological.

God is Great (The nature is a present from GOD taking care for)