In marketing, a brand is a collection of feelings toward an economic producer. Feelings are created by the accumulation of experiences with the brand, both directly relating to its use, and through the influence of advertising, design, and media commentary. A brand is a symbolic embodiment of all the information connected to a company, product or service. A brand serves to create associations and expectations among products made by a producer. A brand often includes an explicit logo, fonts, color schemes, symbols, which are developing to represent implicit values, ideas, and even personality.
The brand, and "branding" and Brand Equity have become increasingly massive components of culture and the economy, now being described as "cultural accessories.
The Modern Hotel Industry, the character of the industry is still shaped by travel and transportation, but other components also impact on the industry is still shaped by travel and transportation, historically, transportation dictated the composition of the Inn. Among these are now methods of marketing and distribution; new approaches to ownership and finance; and new concepts of management structure and product delivery. Each impacts on operations, especially that of the front office. No longer is the norm that of a single guest making a single reservation directly with the hotel. A host of intermediaries has been interposed between the guest and the hotel. If for reservations, folio settlements with credit cards, telephone system, incentive packaging, or whatever, intermediaries have taken on the hotel’s business. Mass travel and group business.